Mission

THE SERVICES OF APPENZELLERLAND TOURISMUS AR

Operate the tourist offices in Heiden and Urnäsch

Provide advice for guests at the counter, over the phone, by chat and e-mail

Group travel business

Advise decision makers in tourism

Product management / range of offerings / product development

Produce and distribute tourism brochures for the Appenzellerland

Develop and maintain the Appenzellerland tourism website www.appenzellerland.ch

Develop, distribute and implement marketing measures for tourism service providers

Marketing: public and industry trade fairs, poster and banner campaigns, infomercials, ads

External PR: liaise with media experts, press releases for target markets, media monitoring

Internal PR: provide support for and collaborate with tourism partners